Advantage:

-Excellent resolution

-Many thermal transfer ribbon formulations are available for printing on a host of different thermal transfer label materials

-Thermal transfer ribbon will extend the life of your printhead when compared to running direct theral labels.

-When compared to direct thermal labels,thermal transfer ribbons and labels offer far better chemical and environmental resistance.

Limitations:

-Thermal transfer ribbons ar a one time use solution.They can not be re-used.

-Thermal transfer ribbons and labels are a 2 piece solution. Therefore loading printers is more labor intensive.